: Is now the right time to launch this product? : Why do people buy us? And why do they not? : How are customers changing their behaviour post-Covid? : What are our customers’ paths to purchase? : Why aren’t our customers more loyal? : How and where should we best invest our budgets?

Mint:Lab Research & Insight works alongside marketing teams to boost understanding and help guide business decisions for brand owners, directors, and entrepreneurs.

Because of our deep understanding of brands and marketing, we’re uniquely placed to deliver actionable findings & focussed recommendations. Not tomes of incomprehensible data that gather dust on shelves.

Questions answered:

MINT_Waitrose aisle
null

How’s our brand health doing – and are we salient?

Audience: Millennials; Gen Z | Geography: UK

How’s our brand health doing – and are we salient?

An ongoing study that tracks key brand health metrics, category usage behaviour, and mum’s attitudes
Supports NPD and shift to new new value added products
Also tests/tracks messaging and impact of TV and marketing activity
Challenging to reach Mums in 3rd trimester and first time mums with babies up to 6 months old

MINT_Black chevron
This is MInt LAB_Research & Insight_TK MAXX_
null

How do our shoppers behave and why?

Audience: Millennials | Geography: UK

How do our shoppers behave and why?

An online research study together with mini groups and accompanied shops.
A very broad project comparing the behaviours of HomeSense and TK Maxx customers.

: Provided insight into shoppers likes and dislikes – and key issues for improvement.

MINT_Black chevron
This is MInt LAB_Research & Insight_APT cruises
null

How should we position ourselves in the UK & differentiate from competitors?

Audience: Boomers; Millennials | Geography: UK

How should we position ourselves in the UK?

Desk, Qual and Quant research amongst key stakeholders and customers.
Defining detailed audience typologies and behaviours.
Re-analysis of existing data.
Primary research to identify key motivations in the consideration and purchase of a river cruise or tour.
Culminating in the testing of five alternative creative positionings inc relationship with its sub-brand.

: Helped guide UK marketing strategy to differentiate from competitors and develop a new creative platform.

MINT_Black chevron
This is MInt LAB_Research & Insight_Kiddylicious_
null

What makes our product special?

Audience: Millennials | Geography: UK

What makes our product special?

Understand mums’ attitude and relationship with infant snacking.
Define a new and differentiated product positioning.
Test product concepts and new recipes amongst new and existing users
Establish key messages for packs and direction of travel for NPD

MINT_Black chevron

MINT LAB & TEAM EXPERIENCE:

Depending on your target audience, and the insight required, we partner with you establish the optimum Qual or Quant solution. To ensure you get the most out of your investment.

Find the best solution for you >

1. Quantitative: “What, When, Yes, No.”

ONLINE SURVEYS

Using leading-edge software, mobile interactivity and multi-media together with real time reporting. 

TRADITIONAL SURVEYS

Using face to face, telephone, hall test or postal methods – eg for older target audiences or other groups without access to the internet.

PRODUCT & CONCEPT TESTING

For multiple sectors via online test programmes and benchmarking trials. And for food via in-home placement, or store intercept interviews.

TRACKING

Ad hoc perception or ongoing brand tracking programmes which may include measures for salience, brand warmth, usage and attitudes.

2. Qualitative: “Why? “What do you think?”

FOCUS GROUPS

Face to face and online traditional focussed groups & mini-group discussions (including remote client viewing). Depth interviews for sensitive or complex subjects.

WORKSHOPS

User and potential user workshops allowing hands-on experience and rich feedback. Extendable into employee group studies.

WEB DIARIES & FORUMS

Moderated online forums allowing direct feedback (eg for creative development testing).

ETHNOGRAPHY

Behavioural and observational research – in-home and retail, including accompanied shopping trips.

3. In-depth skills

RESEARCH RE-ANALYSIS 

It’s a fact that lots of research gets “lost” inside businesses. We review what already exists & consolidate it. Avoiding duplicated effort, establishing knowledge and identifying critical gaps.

SEGMENTATION

Identifying groups of users or potential users with different attitudes and behaviours linked to bottom-line value.

DESK RESEARCH

Structured investigations utilising expert, specialist researchers using published sources to benchmark and explore issues.

ROI MODELLING

Our proprietary modelling system compares the likely outcomes of investment and focuses on cost efficiency & fit to strategy.

Need answers? We’re here to help.

Brand Shots. Insights and thought starters: