: Is now the right time to launch this product? : Why do people buy us? And why do they not? : How are customers changing their behaviour post-Covid? : What are our customers’ paths to purchase? : Why aren’t our customers more loyal? : How and where should we best invest our budgets?
Mint:Lab Research & Insight works alongside marketing teams to boost understanding and help guide business decisions for brand owners, directors, and entrepreneurs.
Because of our deep understanding of brands and marketing, we’re uniquely placed to deliver actionable findings & focussed recommendations. Not tomes of incomprehensible data that gather dust on shelves.
MINT LAB & TEAM EXPERIENCE:
Depending on your target audience, and the insight required, we partner with you establish the optimum Qual or Quant solution. To ensure you get the most out of your investment.
Find the best solution for you >
1. Quantitative: “What, When, Yes, No.”
Using leading-edge software, mobile interactivity and multi-media together with real time reporting.
Using face to face, telephone, hall test or postal methods – eg for older target audiences or other groups without access to the internet.
PRODUCT & CONCEPT TESTING
For multiple sectors via online test programmes and benchmarking trials. And for food via in-home placement, or store intercept interviews.
Ad hoc perception or ongoing brand tracking programmes which may include measures for salience, brand warmth, usage and attitudes.
2. Qualitative: “Why? “What do you think?”
Face to face and online traditional focussed groups & mini-group discussions (including remote client viewing). Depth interviews for sensitive or complex subjects.
User and potential user workshops allowing hands-on experience and rich feedback. Extendable into employee group studies.
WEB DIARIES & FORUMS
Moderated online forums allowing direct feedback (eg for creative development testing).
Behavioural and observational research – in-home and retail, including accompanied shopping trips.
3. In-depth skills
It’s a fact that lots of research gets “lost” inside businesses. We review what already exists & consolidate it. Avoiding duplicated effort, establishing knowledge and identifying critical gaps.
Identifying groups of users or potential users with different attitudes and behaviours linked to bottom-line value.
Structured investigations utilising expert, specialist researchers using published sources to benchmark and explore issues.
Our proprietary modelling system compares the likely outcomes of investment and focuses on cost efficiency & fit to strategy.
Brand Shots. Insights and thought starters: