#1 >Shoppers are changing behaviour. WTF now for brands?_

New research has highlighted how your consumers changed their purchasing behaviours in 2020.
In the face of these insights, this edition of Naked Shopper asks: how will your brand react…?

NEW BEHAVIOURS, NEW LOYALTIES:

63% of UK shoppers have changed behaviour

31% shifted to different retailer/store/website

19% to private label

30% OF UK SHOPPERS CHANGED BRANDS: 

74%  because of value (price, promotion, lower delivery costs, larger pack sizes)

32%  brand in stock

29%  better quality or organic

26% available where I’m shopping

AND 80% EXPECT THESE CHANGES TO BE PERMANENT

For many, these will be brand threats. For others, opportunities for growth.
So will your brand’s approach capitalise on these recent changes?

Is your insight, focus and targeting as sharp as can be?


Source: McKinsey & Company COVID-19. United Kingdom Consumer Pulse Survey. 24th Sept – 27th Sept 2020, n = 1,083

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