#2 >Online is kicking off – so WTF now for brands?

Okay, so we know the online grocery shopping explosion wasn’t a passing phase. But with shoppers increasingly open to trying new brands, is your brand looking as good as it should across all its digital touchpoints…

NEW SHOPPERS FROM LOCKDOWN 1 HAVE STAYED ONLINE

47% growth in delivery households

1/3 of grocery shoppers online in the last 12 weeks are new.

10.6M shoppers used online to do their grocery shop in 12 weeks up to 3rd Oct (up from 7.2m at the same time last year)

+£11 per shop increased online grocery spend during lockdown**

SO WHAT NOW? THINGS TO CONSIDER:
Are your brand’s activities aligned with today’s shopper missions?
Are you capitalising on the 6.2bn small trips we all make?
Is your online presence in stores as brilliant as It could be?
Have you properly reviewed all your brand’s touchpoints?
And do you really know (not think) who your customers now are?


Sources: Nielsen Total Till, Nielsen Homescan week sales through to 03 October 2020 compared with the same 12 week period in 2019
**Kantar, Worldpanel FMCG Panel, Grocery, 12we and 52we 6th September 2020

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