creative partners for brands with ambition
We’re insight-driven creative partners for our clients.
Working alongside them to get the most out of their investment, and grow their brands.

:Look

Research & Insight

Discover what your customers really think. Why they try, buy, stay or recommend. And why they don’t.

Gaining key insights essential for success. Acquiring customer and market knowledge from existing data as well as via our own in-house market research division, MINT:Lab.

We deliver action-orientated recommendations, not volumes of data that gather dust on shelves.

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:Think

Brand Strategy & Creation

Defining how your brand is different. And why it should matter in the hearts of your customers. 

We reinvigorate established brands and fire up new ones. Including positioning, naming, tone of voice & messaging, identity, design & packaging.
All made to live and breathe across every customer touchpoint.

And if the planets are aligned, we invest in them too.

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:Do

Brand activation.

Driving your brand awareness, trial, loyalty, and ultimately, increasing revenues. 

Beautifully effective marketing & advertising solutions that inspire, motivate, and – importantly – involve customers in today’s multi-connected digital, social, TV, print, retail & experiential world. 

Supported by ROI planning & evaluation via our unique Twenty:20 tool.

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Latest:
More brand growth stories:
“Everyone looks and talks the same in the luxury cruise market. How should we stand out?”
“Everyone looks and talks the same in the luxury cruise market. How should we stand out?”
“I can’t believe the brand you helped me set up from my kitchen has just sold for £40m”
“I can’t believe the brand you helped me set up from my kitchen has just sold for £40m”
“We’re a £9billion global business, but you wouldn’t know it to look at us”
“We’re a £9billion global business, but you wouldn’t know it to look at us”
“How can we refresh our brand to take it into new categories?”
“How can we refresh our brand to take it into new categories?”
“Our product range costs 3x the norm, but it’s only available in one value-led retailer”
“Our product range costs 3x the norm, but it’s only available in one value-led retailer”
“Here’s a bag of white powder. We want to be an established band but we can’t outspend the market leaders”
“Here’s a bag of white powder. We want to be an established band but we can’t outspend the market leaders”
“We want to launch with sampling, but we need to convert to sales too. (And without the budgets of Coca-Cola)”
“We want to launch with sampling, but we need to convert to sales too. (And without the budgets of Coca-Cola)”
“The whole category dips in the summer – what can we do?”
“The whole category dips in the summer – what can we do?”

Mint:Lab

Our in-house research & insight division, offering full Qual & Quant capabilities. Plus ROI planning & evaluation via our Twenty:20 tool. Mint:Lab helps provide additional rigour for the overall brand, strategy, and creative process – helping guide business decisions for brand owners, directors, and entrepreneurs. Clients also hire Mint:Lab for stand-alone research projects.

What we deliver is actionable findings & focussed recommendations. Not tomes of incomprehensible data that gather dust on shelves.

Helping answer questions such as:

Should we launch this product?

Why do people buy us? And why do they not?

What are our customers’ paths to purchase?

Why aren’t our customers more loyal?

How and where should we best invest our budgets?

For more information about MINT:Lab please get in touch:

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Brand Shots. Insights and thought starters: