2021 edit This is MINT: homepage
Hello. We’re insight-driven creative partners – working alongside you to get the most out of your investment and grow your brand.
Research & Insight
Answering your brand’s questions. What your customers really think – why they try, buy, stay or recommend. And why they don’t.
Gain key insights essential for success with full Qual & Quant capabilities via our in-house market research division, MINT:Lab.
We deliver action-orientated recommendations, not volumes of data that gather dust on shelves.
Brand Strategy & Creation
Defining how your brand is different. And why it should matter in the hearts of your customers.
Including positioning, naming, tone of voice & messaging, identity, design & packaging.
All made to live and breathe across every customer touchpoint.
And if the planets are aligned, we invest in them too.
Increasing your brand awareness, trial, loyalty… and revenues.
Beautifully effective marketing & advertising that inspires, motivates, and – importantly – involves customers in today’s multi-connected digital, social, TV, print, retail & experiential world.
Supported by ROI planning & evaluation via our unique Twenty:20 tool.
Reinvigorating existing brands and firing up new ones – some of our brand growth stories :
We also work alongside Category marketing teams – providing creative Category support and Shopper activation – to get the most out of their investment, boost sales, and grow their brands.
Our in-house research & insight division, offering full Qual & Quant capabilities. Plus ROI planning & evaluation via our Twenty:20 tool. Mint:Lab helps provide additional rigour for the overall brand, strategy, and creative process – helping guide business decisions for brand owners, directors, and entrepreneurs. Clients also hire Mint:Lab for stand-alone research projects.
We deliver actionable findings & focussed recommendations. Not tomes of incomprehensible data that gather dust on shelves.
Helping answer questions such as:
Should we launch this product?
Why do people buy us? And why do they not?
What are our customers’ paths to purchase?
Why aren’t our customers more loyal?
How and where should we best invest our budgets?
Brand Shots. Insights and thought starters: