This is: Leading with pin sharp strategy and insight : Honest, unbiased advice : Working alongside hands-on founders : Saying no to ‘that’ll do’ : Creating mould-breaking ideas : Leaner, fairer processes : Getting the most out of your investment :
This is: Growing your brand. This is: Mint.
Research & Insight
Discover what your customers really think. Why they try, buy, stay or recommend. And why they don’t.
Gaining key insights essential for success. Acquiring customer and market knowledge from existing data as well as via our own in-house market research division, MINT:Lab.
We deliver action-orientated recommendations, not volumes of data that gather dust on shelves.
Brand Strategy & Creation
Defining how your brand is different. And why it should matter in the hearts of your customers.
We reinvigorate established brands and fire up new ones. Including positioning, naming, tone of voice & messaging, identity, design & packaging.
All made to live and breathe across every customer touchpoint.
And if the planets are aligned, we invest in them too.
Driving your brand awareness, trial, loyalty, and ultimately, increasing revenues.
Beautifully effective marketing & advertising solutions that inspire, motivate, and – importantly – involve customers in today’s multi-connected digital, social, TV, print, retail & experiential world.
Supported by ROI planning & evaluation via our unique Twenty:20 tool.
Some of our brand growth stories:
Our in-house research & insight division, offering full Qual & Quant capabilities. Plus ROI planning & evaluation via our Twenty:20 tool. Mint:Lab helps provide additional rigour for the overall brand, strategy, and creative process – helping guide business decisions for brand owners, directors, and entrepreneurs. Clients also hire Mint:Lab for stand-alone research projects.
What we deliver is actionable findings & focussed recommendations. Not tomes of incomprehensible data that gather dust on shelves.
Helping answer questions such as:
Should we launch this product?
Why do people buy us? And why do they not?
What are our customers’ paths to purchase?
Why aren’t our customers more loyal?
How and where should we best invest our budgets?
For more information about MINT:Lab please get in touch:
Brand Shots. Insights and thought starters: