This is: Honest, unbiased advice : Pin sharp strategy and insight : Working alongside hands-on founders : Saying no to ‘that’ll do’ : Creating mould-breaking ideas : Leaner, fairer processes : Getting the most out of your investment :
This is: Growing your brand.
This is: Mint.
Some of our client stories:
We help grow our clients’ brands in three possible ways:
Discover what your customers really think. Why they try, buy, stay or recommend. And why they don’t.
Gaining key insights essential for success. Acquiring knowledge from existing data as well as via our own in-house market research division, Mint:Lab.
We deliver action-orientated recommendations, not volumes of data that gather dust on shelves.
Defining how your brand is different. And why it should matter in the hearts of your customers.
We reinvigorate established brands and fire up new ones.
Including strategy, positioning, naming & identity, tone of voice & messaging. Backed up with ROI planning & evaluation via our Twenty:20 tool.
And if the planets are aligned, we invest in them too.
Crafting beautifully effective ideas.
And putting them into action.
Driving brand awareness, trial, loyalty, and ultimately, increasing revenues.
Maximising your ROI with the optimum blend of design & advertising across digital, mobile, outdoor, experiential, promotional, (or any other) media.
Brand Shots. Insights and thought starters.
Video: ‘Love you too’.
Improving customer relationships.
Video: Signs it’s time to rebrand.
And the cost of doing nothing.
Video: Out with the new, in with the old.
It’s time to put ideas first.
Our in-house research & insight division, offering full Qual & Quant capabilities. Plus ROI planning & evaluation via our Twenty:20 tool. Mint:Lab helps provide additional rigour for the overall brand, strategy, and creative process – helping guide business decisions for brand owners, directors, and entrepreneurs. Clients also hire Mint:Lab for stand-alone research projects.
What we deliver is actionable findings & focussed recommendations. Not tomes of incomprehensible data that gather dust on shelves.
Helping answer questions such as:
Should we launch this product?
Why do people buy us? And why do they not?
What are our customers’ paths to purchase?
Why aren’t our customers more loyal?
How and where should we best invest our budgets?
For more information about Mint:Lab, please get in touch: